Operator first. Marketer by trade.
I’ve spent more than two decades helping companies understand markets, sharpen their story, build demand and turn strategy into an operating motion.
Built across different kinds of rooms.
My career spans venture-backed technology companies, fintech, B2B SaaS, enterprise organizations and agencies. That range has shaped how I work: stay close to the customer, understand the economics, make the strategy legible, and build systems that can actually be operated.
I’ve led marketing and GTM in highly regulated categories including embedded lending, earned wage access and construction finance, while also working across consumer, telecom, healthcare, real estate, tourism, manufacturing and media.
I’m most useful where the work crosses functions: positioning into sales execution, brand into product experience, demand into revenue operations, or strategy into the choices a team makes every week.